WHY PODCAST? Ten billion iPods have been sold in the last 3 years. One iPod is sold every .5 seconds. Two iPods are sold for every new baby in the developing countries. The next generation of consumers is already connected to their iPods, listening to the massive amount of programming available on the Internet. Young men and women, ages 12 to 35, are the target demo for a large segment of advertisers. One quarter of the population of the United States, over 75 million young adults, is under 25. This is a HUGE market of young consumers who rely on new media (the Internet, podcasting, digital t.v. recording and email) to get a majority of their information. It’s not just teenagers and young adults who are downloading. There are 10 billion Ipod users looking for content on the internet. Digital Audio is changing the world Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds", and then hear and/or view the material at the time that they choose. Podcasting is distinct from other types of online media delivery because of its subscription model, rather than one-time delivery. A series of files are delivered because subscribers want to get the information regularly. Podcasts are self-contained programs that present information and entertainment, as well as a contact source for further information on a product or service. Currently podcasters follow the Public Television model for sponsorship mention on the podcasts to protect the free subscription status that makes podcasting so popular and accessible. In the Internet marketing industry today, there is a much greater awareness than ever before of the need for quality content for this new medium. In greater demand are those companies that can address the needs of both small-to-medium sized clients to large advertising firms who outsource this type of specialty work. Such a revolution has created tremendous opportunity for businesses that are prepared to respond. Lemoskin is in place to respond. We specialize in producing audio, especially podcasts. LEMOSKIN PRODUCTIONS We are part of the new media business. Our target market are businesses that need to increase their Internet presence to increase their web sales. We produce podcasts for the Internet. Our purpose is to attract hits to your website with interesting programming. We are a full-service Internet, satellite and terrestrial radio content provider and owner. For those clients who already benefit from the exposure on radio and television, we can also show you how to add additional revenue streams by repackaging existing audio content for reuse on the internet, specifically as promotional material. We can also demonstrate that podcasting can prove to be more cost-effective in the long run with regard to actual impressions made. Podcasts are permanent, available on-line until the podcaster removes them. Podcasts are on-the-go advertising, available on demand by the use—and they're free! WHY US? Simply put, you can't find better production values and content creation at this price-plus, WE KNOW PODCASTING. In the current 'homemade' environment of Internet podcasting, our products are distinctive as professional sounding and entertaining in presentation. For veterans of syndicated radio, blazing trails in the new media is a natural progression. We have an extensive history producing content for radio and television, especially in this demographic. We have anticipated the needs of the advertising and publicity community with regards to podcasting on the internet. As podcasting gains momentum, the need to take advantage of this new platform as another method of exposure for products and services becomes apparent. "Vidcasting" or podcasting video to video Ipods, introduces another layer as technology continues to take the message directly into the hip pocket of the consumer. Our services differ from anyone in the business in that we provide not only studios and services for our clients, but we create complete original content for the Internet. We have a collective 60 years of experience in syndicated radio content…and in an industry where one year of experience classifies most as "old guard", we are veterans. We launched our service in June 2004, when podcasting was in its infancy. Our focus is on the creative. Our eye is on the product. We can easily co-exist with companies who also have their own creative departments.